It used to be that people would ask me if I used film or digital, generally because they'd heard a horror story. I would show them an album and ask them firstly if they liked the quality of the images, and then what they thought it was shot with. Most guessed wrong and said "film". Back then my using digital could have undermined my perceived value. But what if your choice of suppliers added perceived value to your service? What if you had brides asking about your suppliers? If a client sought you out because you used Queensberry would you be offended? If you don’t tell your clients why your album choice matters, why it is unique, why would they want to buy into it? I want to start a conversation about the things that make these albums outstanding. As stuff comes up I want to talk about it so that you can apply these thoughts as tools to make your album company choice matter to your clients, and support your business. Yes, I'm a Queensberry partisan, but not without reason. Best wishes, Johannes