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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Not every business owner can call themselves a professional photographer. But every business owner needs to be a marketer. Creativity lends itself quite nicely to marketing so the chances are, if you're reading this blog but don't claim to be a marketer already, you'll be quite good at it.
I was reading an article by Paul Williams yesterday that made me realise this: The current economic climate is forcing every business owner (that's you) to become a marketer. The recession is a "training ground for us to hone our businesses. The difference (or benefit?) with the recession is that EVERYBODY is in rough waters, not just you."
We have the opportunity to (or as a matter of survival need too) find new ways to:
Become more relevant to customers
Attract more attention in meaningful ways
Differentiate from our competitors