Our recent 50% discount offer on sample albums was hugely successful. But if you bought a new sample why wait until next year to get a return on your investment? Here's how to bring in some cash and set yourself up for a good 2014. Send a simple message to last year's customers, the ones who haven't bought an album yet...

Hi, I've just received a gorgeous new album from Queensberry, and I'd love you to see it. I think your photographs would look wonderful in an album like this, and I can offer you a special introductory price if you order now. In fact you could have your album for Christmas. Call me!

Contact this year's customers, the ones who didn't commit to an album, or went for something ordinary...

Hi, I've just received a beautiful new album from Queensberry, and I'd love you to see it. I think your photographs would look wonderful in an album like this, and if you upgrade now I can offer you a special introductory price. Let me know if you're interested!

What makes it work? Your enthusiasm and belief that this really will be a better outcome for your customers. We see photographers turn themselves into top Queensberry clients within weeks or months doing exactly this. So rewrite the message in your own personal words and get it out there! I'd include a photograph and a special offer (discount or added extra) and follow up cheerfully after two or three days. Price it to be tempting. Don't focus on percentage markups, focus on the extra cash. Even clearing an extra $500 from one past customer would be great, especially if we're doing the design and image prep for you! But clear that from twenty people and that's a cool $10K from customers who may be gone and forgotten. And if you can convert your existing bookings you're building the momentum to take your business in a new direction. Now you've bought the sample, the rest is easy. There's money on the table, so go on, do it now! Remember, if you don't ask the answer is always no. Thanks for reading - more to come! Best wishes, Stephen PS By doing these two simple things you can bring the pay-off from your Queensberry investment forward by eighteen months or more. PPS Not enough time? Not sure how much to charge? Not sure what to do if people want a different album? More to come. Need help? Just give us a call or email us! We're here to help.