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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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I’m dropping my prices … people aren’t spending as much … my bookings are down … I need to go to cheaper albums … I’ve started doing shoot-and-burn … I’m worried about my income. You’ve heard the talk. Are you struggling in the face of competition, recession and demanding clients? Or do you just want to hear someone else’s take on things? As well as our usual Photojunction webinars, we’re hosting two new ones on the most critical issue facing professional photographers: how to survive and thrive in today’s demanding market. Webinar 1: How to sell albums (and why) Thurs 19 August NZT. What can my competitors teach me? How should I choose my sample albums? How could I double my sales per wedding? How could I offer cheap coverages without selling them? How could my “best” offer be too successful? Are the most successful photographers the best photographers? What do you mean, there are only two ways to compete? Webinar 2: How much do you need to charge? Thurs 26 August NZT. I know how much I want to earn, but how much do I need to charge my clients to make it? How much is enough? What happens if my bookings go down, or I move to cheaper albums … or shoot-and-burn? Ian has created a spreadsheet to help you answer those questions – and more important, show the impact on your income if you change what you’re doing – or your bookings go up or down. This powerful tool will be available online so you can use it yourself. Don’t miss out. Book now. It’s our first time with this content so numbers will be limited. Ian will present, with comment and questions from QBY CEO Stephen Baugh and Jo Newman (UK Account Manager). You’re welcome to submit questions in advance, or ask them during the event. Notes and resources will be available to take away. Click here for webinar times and to reserve your place.
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