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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Branding

The presentation box our albums come in has a long history. Developed for us in 1995 by leading designer Donna Hoyle, it combines two graphic elements: a 17th Century Italian text, and a series of leaf and heraldic devices including our own Cherub. It doesn’t even bear our name, but to us, and our customers, it’s a key part of our identity, like Tiffany’s Blue Box… but maybe not as famous! The Box even survived a total rebranding in 2008, when we couldn’t bear to part with it. It was another seven years before we refreshed the design, and even To View More >>

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Recently we worked with Ebonnie Louise Photography  to set up her website, and we had so much fun we thought we’d share it with you. We worked with her under our Turbostart service, which helps photographers with their Workspace websites.  Ebonnie had worked with Olivia Lord Design to create her brand identity, so she came to us with a strong brand, and brand message, which was great, for two reasons. First, we knew exactly what she was after, which made her the ideal customer. And second, Turbostart is not about design and branding, but the technical To View More >>

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The strap-line on Lancashire (UK) photographer Ian MacMichael’s website is “Stories Without Words”, which says it all. He can’t imagine his life without photography, although it wasn't until 2007 that he “finally had the confidence” to turn professional. But after nine years he’s clear about what he wants to capture in his photography, and his advice to newcomers. His advice to the 16-18 year-old photography students he teaches for a few hours a week is simple. Be yourself and don’t copy. Shoot what you want in a way that excites and inspires To View More >>

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Jessica Reeves claims to have been "very average" at school — "never did badly, never did amazingly well". But after two years as a photographer she's come to believe that this is something she can be great at and love at the same time. Ideal foundations on which to build a career! The biggest lesson she's learned is very simple: make friends. "Running your own business can be pretty lonely, especially at the beginning when you feel you are running along with a blindfold on. Making friends with other photographers, or others in the industry, takes a huge To View More >>

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"When you love something so much it's easy to become completely consumed by it." Tammie Pittwood was always the one with the camera at school. She had a thing for capturing moments, and from early on a passion for photography. But was equally as good at painting and decided to take a Fine Arts degree. She loved it but after graduating realised it wasn't for her. She loved the creative process of painting, and still misses it sometimes, but as a career it didn't inspire her as much.  Throughout university she photographed a few weddings for her friends, and so began her natural progression To View More >>

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