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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Today we're announcing free album design and free standard colour correction on all our professional albums - Flushmount, Overlay Matted, Classic Matted and Duo. Here's why... When we're discussing how we can improve our products and services, we ask ourselves three questions: Can we make it fun? Will it save you time? Will it make you money? This time we're aiming for all three :) Many of our customers pay us to colour correct their images. Many pay us to design their albums as well. Many more wish they could afford to do the same. ALL OF YOU are going to enjoy one of two things. A fresh chance To View More >>

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If there really are 3.5 trillion photos, which are the important ones? The ones that get picked, printed and presented. Presented in a magazine, a book, a frame, an album. But who does the picking? If it's social photography and the photographer's doing the choosing, which images will make the cut? The perfect shots. The ones that tell the story. The ones that fit in the book. And inevitably, the ones that make the photographer look good. Hundreds and thousands of photographs get discarded because they're imperfect or don't suit our purposes. But those "rejects" could tell a different story, and To View More >>

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Right up there with the 3% rule as a Queensberry mantra is Good Better Best. We don't claim that either of them is original, just that they're common sense. In fact fundamental if you want to build a sustainable longterm career. Good Better Best is a strategy for up-selling – having products and services to tempt your clients across a range of price points. To be blunt, you're offering your customers what they want (something cheap!) while at the same time encouraging them to spend more. Simply put, it does so by offering people three choices… GOOD is your entry level – affordable if you To View More >>

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Have you seen the movie Hitchcock yet? Even without hobbits, elves and superheroes it's very entertaining. Alfred Hitchcock and his wife Alma were a family business, as many people reading this probably are, and it's interesting to watch the movie through that lens... 1. The movie focuses on the making of Psycho. No one else believed in the project, so they mortgaged their house to make it. Sound familiar? 2. They worked best when they worked together. He was the famous one but Alma was clearly important to his success. 3. They made Psycho come alive in the editing room by arguing about the little To View More >>

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There's a cool vibe to our webinars, for us anyway. It's generally early morning here, so we're just kick-starting the coffee machine (the Aussies have it even worse - sorry guys), while on the other side of the world the Brits are feet up with a beer, or sipping cocoa in their jammies. In North America it's the middle of the day, so maybe sitting down with us is a chance to take it easy too. How much do you need to charge? Click here to watch it full screen on our vimeo channel. We were a little nervous about this one because it's new content, we only had an hour to talk about a subject we could To View More >>

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