Is it just me or are we all (suppliers to the wedding industry) suffering from our clients' "fear of commitment"? The numbers of bookings are down, the time between booking and getting married is getting shorter. "It's the Recession," we cry, and it's almost true. It's not the recession, it's the fear of it. How can we overcome that fear? This is just a question, but ... are we better to say, "We'll give you a 20% discount" or, "We can be flexible?" What does "flexible" mean? It might refer to payment terms. It might mean they can start with a 'shoot only' package and add the trimmings later – To View More >>

Have a range of products to buy. Good. Better. Best. Or do combo deals. Three for the price of two etc. (You'll need to create a separate "product" as the store won't let you discount.) Next tip. Danny (sales coach) To View More >>

Prompted by the unfortunate demise of Spicer Hallfield, which was once the UK’s foremost album manufacturer, I emailed our list in the UK yesterday. The gist of my message was that their ex customers should think twice before choosing a replacement supplier – especially if their gut reaction was to look for someone offering a similar product at a similar price. My email generated quite a lot of enquiries for Sonya's team, plus some feedback that I thought I'd discuss over the next few days. But let me start with the tough one... Someone called my email an "unbelievable bit of ambulance chasing". To View More >>