Something changed for the better a few months ago, when we launched Print Shop, our platform for photographers and artists who are selling their work online as decor or works of art.  Print Shop users have been very successful selling more expensive, more profitable, products  — frames rather than loose prints, for example, larger frames rather than smaller ones. The work is beautiful, of course, and it is being  sold  as wall art, but we do think the Print Shop "store front"  and product previews have helped with this success. That's why we're making the To View More >>

How to talk about products? In a nutshell, in your own voice, with conviction! Let's start by saying there are three aspects to this: Talking about products. Sharing about products. Believing in products. Talking  about products We'll be brief because we've covered this in a separate article, about how to sell more without being  "pushy" or "sales-y". Photographers who  love  selling probably don't need our help, so it's addressed mainly to those who're shy about it — which is possibly most of us. In that article we discuss how to build "talking about products" into To View More >>

When's the right time for a promotion? Certainly for the holidays — so your clients can have their  beautiful printed products under the tree for Christmas. The ultimate in personal gifts! Or when the wedding season's over — and you have time to chase past clients who're still dilly-dallying about their album. And for what purpose? Maybe to turn your social media audience into paying customers. Or lapsed enquiries into future business. Or past customers into repeat business! But once you've defined your goal, what's involved? This is our take on it, but of To View More >>

Over the past few weeks we've been working on resources to help support you with your marketing. Today we're launching our first Social Media Marketing Kit.  This first kit includes twelve unique designs for sales promotions. As you can see it's focused on albums and prints, but it's easy to swap out the text and images in Photoshop for your own purposes. They can be used on Instagram and Facebook, or included in your marketing ads.  Over the next few weeks we'll be launching more resources, so stay tuned. We hope you like them!   Download the pack below, To View More >>

Hi Everyone, This is a quick message to let you know that New Zealand will be moving from Alert Level 4 to Alert Level 3 on Tuesday 28th April, which means we will be able to reopen production at that time, with strict guidelines to keep our staff safe. Thank you everyone for your patience over the lockdown, and special thanks to those who followed our advice and continued to send their orders in. You — and those whose work we couldn’t deliver before lockdown started — will be at the head of the line on the 28th. And if you do have orders to send, please do so as soon as you To View More >>