The New Year is a great time to stop, take a look around, absorb what you've achieved, and focus on what the year ahead offers. I've just done the absorb bit. Gone back and had a look at what we've posted over the past year. I found some really great stuff I'd forgotten about! No doubt you've forgotten or missed some of these posts too so over the next few days we'll bring you our favourite posts of 2008.  There's not much of a criteria - just posts that really stood out to us. I hope they do to you too. We'll start by engaging your senses. Today we've picked a couple of really interesting interviews, To View More >>

These articles are about strategies to combat the recession. I ended my last post by posing the question on everyone's lips: what happens if my bookings drop? You'll need to have read my previous post to make sense of what follows, but to recap, based on the numbers in the graphic below, if I get 30 wedding bookings and average $5000 per job my income is $71k. If I could get 40 bookings I'd make $114k, even if my average dropped to $4600. All good, but what happens if I can only get 20 bookings? The answer is my income drops to $28k! I could still achieve my $100k income goal with just 20 weddings To View More >>

Follow the links for "the story so far" in our series on the recession... Yes, times will be tough for a while but you shouldn't assume the sky is falling. It makes no sense to sacrifice your business and market reputation to survive the short term challenge. Instead you may need to pull your horns in and find ways to prosper while others decline. A good place to start is by analysing your budget and business model, and we have a spreadsheet to help with that. Most people react to the threat of declining sales by saying, "I've gotta cut my costs". Everyone needs to work out their own figures, To View More >>

Kayla and I married last December out in the notoriously wet Waitakere Ranges, at a venue called Cassels. You can read more about the day here. The day before, bad weather was forecast. Not good. So I met up with our photographer Johannes van Kan to discuss our options. Options governed by what the weather would decide to do, and that would ultimately determine the format of album we went with. If it rained we'd focus on portrait shots around the venue, more suited to a smaller, squarer album. Sunny, and we'd head to the beach and get some nice panoramic shots and go with a wide format album To View More >>

Kathryn tweeted Ian about his blog post on selling to men, saying her studio actually did better with guys than girls. He asked her if she'd mind sharing with us - Nigel Just like Johannes, I read Ian's comments the other day about selling to men with great interest, because of late, we've noticed a real trend in our business: Grooms seem to like us more than brides do! While that's actually mildly alarming in one way (we don't want brides NOT to like us!), it's also a good thing. It means we don't need to worry about the grooms seeming bored, terrified, or otherwise un-engaged with us and what To View More >>