A series about storytelling in album design. Every great story has a beginning, a middle and an end Part of what makes a story interesting is the way it's told. It pulls you in, leads you along a path of discovery and ends with a satisfying finale. I've already mentioned the importance of chronology, and I'll have more about the middle later, but what's the secret to a strong beginning and a satisfying ending? The beginning Writers spend a lot of time on their first paragraphs. They know if they don't kindle your interest they leave you cold. If you're not sure what should go on your first page To View More >>

Right up there with the 3% rule as a Queensberry mantra is Good Better Best. We don't claim that either of them is original, just that they're common sense. In fact fundamental if you want to build a sustainable longterm career. Good Better Best is a strategy for up-selling – having products and services to tempt your clients across a range of price points. To be blunt, you're offering your customers what they want (something cheap!) while at the same time encouraging them to spend more. Simply put, it does so by offering people three choices… GOOD is your entry level – affordable if you To View More >>

Want to make the Workspace Image Gallery even more powerful for Events with lots of images (eg weddings)? If that's a Yes, check out an optional feature called image categories, which you can switch on in Basic Settings. Here's how they work. The normal way to organise images in your events is using collections. Collections work a bit like iTunes playlists, in that images can be in more than one collection (eg album selection and favourites as well as Nan's). On the other hand images can only be in one Category (eg Ceremony or Family Groups, but not both). You use Categories to divide your images To View More >>

Many photographers include albums in their wedding packages but you'd never know it! On their websites they'll say they sell them - they may even say how much they cost - but they won't actually show what they look like. We strongly believe that to be successful you need to show people what you want them to buy. Sarah Vivienne from the UK is someone who does a great job of it. These photos are from her blog: On her blog Sarah photographs and discusses her albums with detailed product shots and insight into the design process. I recently spoke with her and this is what she had to say: "I find To View More >>

We were delighted when Donal Doherty recently shared these beautiful pictures on his blog. (Full post here) Donal designed this 14x10 classic matted album for his clients Karen and Gary. They chose an embossed onyx micro leather cover with a page mount style inside, designed with black borders under a hand cut ivory mat. Karen and Gary also ordered two parent albums as well, which are smaller, digital copies of the main album. We love the results! Thanks for sharing your beautiful work with us Donal :) To View More >>