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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Albums are a blank canvas on which to express your personal style and taste, and we love seeing the variety that comes through the Bindery. This week's album caught our attention with its brightly coloured graffiti backgrounds and interesting design. When we asked Daniel if we could feature it, he shared with us the humorous, heartwarming story of how the couple first met – as told by them, from both sides. Talk about a meet-cute! It reminded us of something important — "It's not about the album, it's about the photography." … But dig deeper and it's To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

More updates to our Frame range. Let us know what you think!  Circle apertures: Circles have made a comeback, can you believe it? After many requests we've just added them to our frame collection. Just select a template from our range for matted or un-matted frames when setting up your order in Workspace.  Torn edge floating prints: Torn edge floating prints are available for frame sizes 10x8 and above. They're super impressive and look great big or small. They are only available with Fine Art printing and single apertures. Select Floating, To View More >>

This entry was posted in Product Updates by Alexandria Baugh | Leave a Comment

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the To View More >>

This entry was posted in Loves not enough by Victoria Hollings | Leave a Comment

If you haven't seen our brand new frames, you need to take a look! They've got away to a cracking start since we launched them. But you might be wondering — How can I show frames online without spending heaps on samples? Which ones should I offer? What would they look like with my photographs? The answer? Our new stock image templates for frames. They're free to use anywhere you're selling. Download our PSD layouts, insert your own imagery and you'll have a virtual product complete with your own photography. Our stock templates To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

If you build your business on In-Person Sales, you have a huge advantage over competitors who can't — or won't — do the same. Online is great to get your name out there, great to sell prints to friends and family, fantastic for high volume, low price print sales … but, for high-end sales, getting face-to-face with your clients, in your studio, is best. In future posts, we'll talk more about sales strategies. This post is just about the benefits of buying Studio Boxes in bulk, by which we mean carrying your own stock of mats and boxes in To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment