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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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At-home portrait shoots are an ever-growing trend, and we're completely on board with that. Catherine Cattanach was asked by Gale and her partner Aurelian  to photograph their family as they welcomed little Gala into their lives. Catherine photographed Gala's older sister Aurelia as a newborn, so she was thrilled when Gale and Aurelian asked her back. She spent the morning at their home in Paekakariki, documenting some quality time together. Gala is such a chilled-out little soul, says Catherine, while wee Aurelia was full of beans.  To View More >>

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Lorraine contacted Nick saying that she wanted a photoshoot of her sister Janine, and to give her an album for Christmas. Nick talks about the shoot, and how he approaches photographing dogs and horses. One of Janine's horses, Kenya, had been with the family for a number of years, and Lorraine thought it would be nice to capture them together, whilst Kenya was still a fit and active horse. Of course, the other family animals, Brody the highland pony, and Jack and Louie, their two dogs, would also star in the shoot. The main difference To View More >>

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This post on Cam Grove’s Instagram made our day, and we so agree that first impressions are lasting impressions. I once read an article in PDN about photographer's studios, and this one photographer was explaining how he had dropped thousands of dollars on buying this particular handle for his front door. He reasoned that the first physical contact that prospective clients had with him and his business was when they opened the door to his studio. He wanted that initial touch to immediately convey all the things intrinsic to his business; strength, substance, craftsmanship... To View More >>

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Mention honeymoons and most people would think of relaxing — beach-side maybe, sun, sand and a whole lot of love. But adventurous newlyweds Ashley Davenport and his wife Helen had something different in mind. A trip to Nepal and a trek to Mount Everest Base Camp. When we wrote to Ashley after spotting their album he told us he and Helen aren’t exactly beach people. "I don’t like sand in my trunks," he said. "What can I say? I am easily bored." Even after running two marathons the week before, climbing to Base Camp was the hardest thing To View More >>

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If you want people to come looking for what’s desirable, not what’s cheapest, build your studio on high-end values. I recently visited an Audi dealership, not to buy a new car, but to learn how Audi sell their beautiful vehicles. Predictably I left desiring something I'd never considered before, and sold on Audi. My intention was to test drive the Audi Q5, but the salesperson suggested that the Q7 might be more comfortable for my height, so out in a Q7 we went. But not just any Q7, a Q7 Premium Plus with sport options! It was more amazing than I can describe … To View More >>