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Johannes has a better metaphor, but the photo is from iStock. - Ed. The Bumble Bee Effect. Different to the Butterfly Effect because they haven't made a movie of the same name with at least two sequels. The Bumble Bee effect is all about buzz and pollen. It's about being talked about. We successfully did so by putting on an earthquake (a really big one). There are other ways to create a buzz that are much more positive. Obvious buzz topics are awards, photographing the wedding of Kate and Prince William, standing tall in the face of adversity, scandal, heroism, and achievement. (Actually 'scandal' To View More >>

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Best EVER Movie. I watch Love Actually at least twice a year (or any other time I feel the need to top up my tank). I can still feel the emotion ... the prickle of anticipation at the opening scene in the Heathrow Arrivals Hall, knowing that I am about to experience something amazing. First time, I think I cried most of the way through the movie! Here's that scene again, for anyone who feels their tank need filling :) http://www.youtube.com/watch?v=PMScPVO4rLw Enjoy, Sonya Pretty cool the way it segues back to Heathrow at the end too - Ed To View More >>

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This is a very cool and quirky Save the Date made by Studio Artifice in France. The idea at the end is about “Love Padlocks", which is a relatively new trend where sweethearts affix a padlock to a fence or public fixture to symbolize their love. You lock a padlock and throw away the key. In Paris, love padlocks are usually attached to the Pont des Arts bridge but the trend has taken off all over the world. Enjoy! Anna PS Send us your love stories! To View More >>

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Not the movie! I am talking about wedding photography. OHHHH if only I had a dollar for every time somebody said to me can you airbrush/photoshop me thinner/more beautiful/younger/less wrinkled, and why oh why is it always, I want to look like Brad Pitt or Angelina?! I would be RICH!!!!! Filthy dirty rich, and in truth I would not have to make any money as a photographer. Photographers didn't really invent the lie ... Adobe did. Actually that is a lie, it was the first person to do a cave drawing representing themselves (or somebody else) as a bit more upright than they really were, or possibly To View More >>

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Rebecca said it right! The more you replicate other photographers the more beige you become. Be inspired by the success of other photographers and influenced by their philosophies. Be colourful, but accept that some people see beige as a safe colour. Somebody asked me how do we stand out when our audience sees us as somehow all the same ... just dearer or cheaper (light beige and dark beige). I was watching a piece on TED about a guy called Daniel Libeskind ... his work is very left of centre and clearly not beige. Watch it and listen to his talk. Take note of his word sets, Emotional To View More >>

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