Our recent 50% discount offer on sample albums was hugely successful. But if you bought a new sample why wait until next year to get a return on your investment? Here's how to bring in some cash and set yourself up for a good 2014. Send a simple message to last year's customers, the ones who haven't bought an album yet... Hi, I've just received a gorgeous new album from Queensberry, and I'd love you to see it. I think your photographs would look wonderful in an album like this, and I can offer you a special introductory price if you order now. In fact you could have your album for Christmas. Call To View More >>

The other day I proposed a way to encourage enquirers to look past your prices and make personal contact. It was partly a way to start identifying people who should be your clients, and withdrawing (politely) from those who probably shouldn't. You need to demonstrate to the first group why you’re the right photographer to spend their wedding day with! The 3% rule The 3% rule is our way of saying that you can't succeed by trying to appeal to everyone, and you definitely shouldn't try. It stems from the time, years ago, when we tried to estimate the number of professional photographers in the To View More >>

I'm often told that brides do all their research online and communicate with photographers only by email. And that it's normal to book a photographer based on such minimal interaction: "Stephen it's no use. They just want a price. It's all about the deal, so I just give them one and hope." I don't believe it. Or at least, I don't believe it's the only possibility. I wasn't going to start these posts this way, but maybe a simple response to this challenge is useful, something you can use immediately. Anyway, here's how I would reply. Rewrite it in your own words of course, but I hope it helps engage To View More >>

Sharon and Dave were married on an early spring afternoon at the beautiful location of Jonah's Whale Beach in Sydney's famously picturesque Northern Beaches. Their photographer Luke Butterly from LB Photography says that "as a couple they're very easy going and the wedding was happy and laid back. The bride has a beautiful way about her which comes through in the photographs, her dress was very elegant and understated which suited her perfectly and set the tone for the whole event. We chose the pool area at Palm beach for the wedding photography and then went to Pittwater for sunset, where on To View More >>

THANKS FOR THE AMAZING RESPONSE AND KIND COMMENTS, EVERYONE. THIS PROMOTION IS NOW CLOSED. The festive season is fast approaching and we're in the mood to spread a little cheer. So we're opening up our santa sack to give one of our beautiful Press Books to a lucky photographer this Christmas. Up to US$400 value, which will get you a beautiful book! How to enter: 1. It's as simple as leaving a comment on this post! 2. For a second entry, share a link to this giveaway on Facebook or Twitter. Leave a second comment with a link to your shout out. Maximum two entries per person. So what are you waiting To View More >>