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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Production

It can be a tough business, professional photography, and the key to success is maximum earnings per customer for minimum effort. That’s where we come in. Have you looked at our pricing pages lately? First, we’ve streamlined our systems and slashed our print prices. On everything from Fine Art to volume same day silver halide printing. And that’s only half the story. You can earn an instant 10% discount with a paid Workspace plan. Our regular customers do even better - up to 25% discount! So your album business can make your printing way cheaper. And your printing business To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

For a while now we've been asking people to complete a questionnaire when they register on our site. It's optional, and not everybody does, but still the results are so striking I thought I might share some of the charts. It seems that the people checking us out are a little different to the typical "professional" … and that many people don't realise there's plenty to Queensberry beyond books and albums. 1. In the age of Mr Google we're proud that most people say they found us — not through search, or advertising — but through good To View More >>

This entry was posted in by Ian Baugh | Leave a Comment

If you want people to come looking for what’s desirable, not what’s cheapest, build your studio on high-end values. I recently visited an Audi dealership, not to buy a new car, but to learn how Audi sell their beautiful vehicles. Predictably I left desiring something I'd never considered before, and sold on Audi. My intention was to test drive the Audi Q5, but the salesperson suggested that the Q7 might be more comfortable for my height, so out in a Q7 we went. But not just any Q7, a Q7 Premium Plus with sport options! It was more amazing than I can describe … To View More >>

There are — how many? — a million professional photographers around the world? All competing for customers who are happily uploading their own pictures to the internet by the billion every day! How do you stand out in that crowd? How do you earn a living? By being a better photographer, yes. By knowing what your clients want before they do, absolutely. And by thinking differently and acting differently. By being a price setter not a price taker. By leading the crowd, not joining it. Unfortunately the world is heading in the opposite direction. Giant labs. Huge hosting sites. Software To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

I got a little reminder about walking in our customers' shoes this week. We ran a survey asking regular users about twelve Workspace functions and features, from ordering albums to hosting to shopping cart sales — how important they were to people, how often they used them in Workspace, and how easy they were to use. The thing is we (OK, I) focused on how photographers experience Workspace, but not on how it works for your customers. That’s pretty bad, but in a sense understandable … because although at Queensberry we use Workspace heavily every day (in fact the entire To View More >>

This entry was posted in , by Ian Baugh | Leave a Comment