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OK, you've just started with Queensberry? Or you've bought a beautiful new sample? Stephen wrote about how you can get an immediate pay-off on your investment by sending a simple message to your past customers and current bookings - those who haven't bought or committed to an album yet. His promotion can bring in thousands of extra dollars and set your business on a completely new trajectory - but instead of jumping in and having a go, people sometimes get sidetracked by doubts and questions. Like... I don't have time. No problem! We can design and colour correct for you. What if I get too busy? To View More >>
Everyone is a media company these days. How often have you heard that? You need to get content out there - content your audience (and customers) look forward to - words and photos, blog posts and image galleries... But media companies have editors, sub-editors, graphic artists and on and on. You have you. If it takes half an hour to create your content and half a day (or a hired hand) to format and publish it, you're screwed. It just won't happen. The only people who need high production values are people who get hired to practice them. Video producers need awesome videos. You need awesome photos. To View More >>
Last week I wrote about the latest David Jay hate war, and said that if a courtroom attorney asked whether I agreed with his Shoot and Share strategy - and demanded a Yes-No answer - I’d have to say, “Yes I do.” Why? Because social sharing is a reality whether we like it or not, because social sharing is a powerful new form of word of mouth, and because Shoot & Share is a big step up the social scale from Shoot & Burn. Also I don't like hate wars. But this is not a TV courtroom drama, so if you're thinking of building a career in social photography, we believe the typical Shoot and Share To View More >>
Since launching Workspace we've had a lot of requests for an affiliate program, so we're pleased to announce it's finally here! We sell our books and albums around the world. We have customers in countries we’ve never visited, who speak languages we don’t understand. It's no wonder that just like you we depend on the good will and recommendations of our existing customers to generate new business. Our new affiliate program enables you to earn commissions by recommending our products and services to your friends and colleagues. It's a way to encourage our supporters to promote us, and to repay To View More >>
I wrote this post two years ago and for some reason never published it, but I think it makes some good points about simplicity and not confusing price and payoff. See what you think... We had an interesting email from a client who also deals with a certain other album company (shame on him – LOL). This company makes a big deal about simplicity … and quite right too. Anyway, he asked them if they'd consider introducing some - gulp - options, and to his frustration they said No. Now to be fair, over the years we've got better at saying No to things that compromise either the integrity of our To View More >>
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