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It's not all bad out there you know! There are plenty of people doing better than ever, even considering the recession. So over the next few weeks we're bringing you a series of interviews with clients who are doing just great. We'll share their advice, ideas and opinions as they give us some insights into how they're successfully running their businesses. Here's the first. He's been recognised as one of the world's best photographers, serviced clients like the New York Times and Apple Computer, photographed celebrities such as Alec Baldwin, Amanda Peet, Isabella Rosselini and Donald Trump, regularly To View More >>
Wedding and portrait photographers are lucky. There is an automatic point of difference built into the core of our businesses - our photography. Other businesses selling books, bricks or ice-creams are dealing with the same commodities and therefore need to make their businesses about something other than the product, such as service, fast delivery or lifestyle branding. We start out with a product that is already differentiated - and what do many of us do? We try our hardest to look like other photographers. Why? If we use the same actions, poses and website colours as our competitors, what To View More >>
Having worked on the Photojunction help desk for the last six weeks I have had a very good chance to look more closely at this great piece of software. I have seen the problems people have with it. The problems fall into three categories ... The software, the user, the computer. The software is good. Actually it is really good. It's not perfect, but with every iteration it gets better, and if it was ever perfect the developers would be out of a job. It has weaknesses but they are outweighed by its strengths. It could never be perfect because it is constantly evolving to meet the needs of a changing To View More >>
Why not design your albums in Photoshop or InDesign? A lot of people do, and they're great applications – we depend on them both ourselves. A few thoughts … Adobe don't think designing your albums in Photoshop is a good idea. That's not what it's for. Adobe's page layout software is InDesign. So how much does InDesign know about wedding and portrait photographers, their workflow, their albums and their suppliers? InDesign doesn't know what DPI your lab needs, or what file type, or what size the printed layouts should be, or about bleed and trim requirements, or what colour management processes To View More >>
Picture this! Some magic lighting, a beautiful bride and a handsome groom, standing staring emotionlessly at a camera. In ten years time what does this picture say about the happily in love couple on the happiest day of their lives? Actually what it says about them now is that they appreciate a current and popular expression of fashionable imagery. It isn't possible for them to say that they didn't know it was happening. Because something is fashionable doesn't make it good, or that it suits the outcome. We go out of our way to keep up with current trends, sometimes losing sight of what we are To View More >>
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