A little over 6 years ago I returned to my office after a meeting with staff to introduce a design audit and branding project. My phone rang and a man introduced himself and said he was from Apple. At first I thought I was being punked - all through the presentation the consultants had compared us to, and suggested we benchmark ourselves against, not our competitors, but great companies like Apple. This gentleman proceeded to tell me he was from Cupertino and that his boss was Steve Jobs. I tried to act as if I took calls like this everyday. He said they wanted to develop a premium book, and would To View More >>

Ian spotted a post by New Zealand photographer Isaac de Reus of Perspectives Photography on DWF recently. It was in reply to a thread discussing whether giving your work away free for referrals was good business practice. Isaac shared this great example of how he's leveraged something he can do in return for good quality referrals. The type everyone wants. High-end. It also shows the value of keeping your finger on the wider wedding market's pulse. Thanks for sharing, Isaac - Nigel A month or so ago we approached a very high-end, exclusive venue that only recently started booking and advertising To View More >>

From our little corner of the world we want to wish you all a wonderful Thanksgiving! Although our small country doesn't celebrate this holiday, we still want to take a moment to express our gratitude. Thank you to all our clients, suppliers and partners for your friendship and support over the years. We are truly grateful that we can do business with you! So from all of us here at Queensberry, we wish you a happy Thanksgiving! Cheers, Amanda To View More >>

Since our re-branding last year the front flyleaf of every Queensberry album has been embossed with the new Q-mark. Why's it there? It’s simple really: to sign our work with pride and to acknowledge the craftsmanship and detailing that goes into every album we build. We're doing the same thing that you do as a photographer when you sign your work. We're branding it. Let me explain in detail what we're doing and why, because our goal is to build a brand that will support you as our clients. § Branding is primarily about getting recognised - not a "camera" but a Leica, not a "wedding album" To View More >>

[caption id="attachment_12140" align="alignleft" width="300" caption=""Hi, my name's Angelique!""][/caption] Who drank the Koolaid? - Ed. Sometimes when I'm on the phone with clients, we start talking about different album companies. Typically, we gush about how gorgeous Queensberry albums are. Occasionally, on the other end is someone who has never actually seen a Queensberry book. I still gush. They question it. After all, I work for the company – of course I say it's best? Here's the thing, I tend to only want to work for companies I can stand by. While I've had a few bumps To View More >>