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SEARCH RESULTS FOR: Taste
We believe that the best way to sell albums and other products is to create a tailored line that suits your market, personal imagery and brand. And we’ve realised that one little thing standing in the way is that you can’t customise our current cover material swatches to help you do that — select products, materials and colours, and then guide your clients to the right choice. So we've decided to relaunch our cover swatches to suit. We're now offering two different cover swatch tools, to choose your materials and to display them beautifully to clients. Full Cover Swatch To View More >>
I'm going to be a bit pushy here. Our series on selling albums talks about: — setting expectations — making it clear you sell them, and why! — making it easy for your clients to buy — not coming across as "pushy or sales-y" etc. I think that's good, sensible stuff — I helped write them, so there's that! — but let's face it, they lack something: ambition. Sales-ambitious or sales-shy? Portrait and wedding photographers come in all shapes and sizes, attitudes and ambitions, but one of the most important things that define them is surely their attitude to To View More >>
I've just finished re-watching Barry Schwartz's Ted Talk on The Paradox of Choice. He makes this very important point: Too much choice produces paralysis. Offer people too much choice and they'll find it very difficult to choose at all. Yes, at Queensberry we offer a lot of choice! We know that. We do it because every photographer is different. And we agree, as Barry Schwartz says, that it can be difficult to get your head around. But … if you want to sell products, you need to make the effort, not leave it to your customers. As our designer friend Donna says, to run a design To View More >>
There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them. By the way, these ideas will work with all product sales — To View More >>
We’re very excited to announce that our online Client Galleries in Workspace have had a face lift, and boy do they look good! We’ve released four new gallery styles, including a video option. Each can be further personalised to suit your taste and style by very easily changing fonts and other elements. Please do check them out and let us know what you think.Client Gallery Option 1: Simplicity Simplicity is an upgrade of our current "Standard" gallery style. We've worked to refine the font selections and sizes to give this gallery a more modern feel. To View More >>
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