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This post won't mean much to those of you who's knowledge of social media is limited to, "You know, Facebook and Twitter etc". But the rest of us are trying to get good at it without feeling like it consumes all our time. Anyway, I've just been asked my opinions about automation and social media. It's something I feel strongly about, and my advice is to "approach with caution". Here's why. 1. We're in the 'intimacy business', and automation is usually the the enemy of intimacy. If I skype my wife, "Hi darling – love you!", we both feel good about it. It was impulsive and heartfelt. Automate To View More >>
My two children are getting married, and In Part 1 I talked about how my eyes have been opened by the experience. What would my kids get if they hired a "professional photographer” for $3500.00 or so? Generally the photographer's time on the day, a DVD, no post work, often from someone who doesn't know how to give a "wedding day experience" on top of everything else. $3500 feels like too much money for that, but as I pointed out, the wholesale costs involved are too high to expect much more. Prices like that encourage couples to go shopping with unrealistically low budgets for photography … To View More >>
My son is getting married in six weeks, and my daughter next year in May. So everyone's asking, “ Who did you pick to photograph your kids’ weddings?" That's not what I asked myself. I asked the same question as the people who come and see me: "How much is this gonna cost?" The answer really opened my eyes… When I analyzed it, I'm paying the photographer and their assistant for their time that day, and they are giving me the files. After the wedding, I personally will edit, color correct, create 4x6 proofs, order a proof box, design an album, do the post production work, order the album, To View More >>
We've created albums for celebrities of all sorts over the last forty years, from the likes of Pope John Paul 2, Queen Elizabeth and Princess Diana through to many others famous in business, entertainment and the arts. It's hard to talk about because many famous clients quite rightly insist on total privacy regarding their images and we often receive requests from photographers for confidentiality, not just from celebrities but regarding culturally sensitive weddings. Those photographers have been chosen by their clients because of the trust and confidence they instill. To honour that confidence To View More >>
Johannes has a better metaphor, but the photo is from iStock. - Ed. The Bumble Bee Effect. Different to the Butterfly Effect because they haven't made a movie of the same name with at least two sequels. The Bumble Bee effect is all about buzz and pollen. It's about being talked about. We successfully did so by putting on an earthquake (a really big one). There are other ways to create a buzz that are much more positive. Obvious buzz topics are awards, photographing the wedding of Kate and Prince William, standing tall in the face of adversity, scandal, heroism, and achievement. (Actually 'scandal' To View More >>
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