Three points! 1. Investigate and determine your clients needs, limitations, and dreams. 2. Establish design objectives. 3. Exceed your clients' expectations. We set the parameters of size, style, and content from discussions with our client prior to the wedding. Having a series of questions to answer on a sheet means you get the information you need. Album type, size, and budget are the first questions. Then how many albums and what these would do. We gauge their response to our sample albums and ask questions about what might be important. We define the style by giving them a key description To View More >>

Is it just me or are we all (suppliers to the wedding industry) suffering from our clients' "fear of commitment"? The numbers of bookings are down, the time between booking and getting married is getting shorter. "It's the Recession," we cry, and it's almost true. It's not the recession, it's the fear of it. How can we overcome that fear? This is just a question, but ... are we better to say, "We'll give you a 20% discount" or, "We can be flexible?" What does "flexible" mean? It might refer to payment terms. It might mean they can start with a 'shoot only' package and add the trimmings later – To View More >>

There's a man on the side of the road selling dreams ... a guy comes up to him and says, "How much for a dream?" The Dream salesman says, "That depends, do you want a good dream, or a bad dream?" "I want the best dream I can get." "Did you know that your dreams are drawn from your own experiences?" asks the salesman. "Now I do. Maybe I could have somebody else's dream then," says the guy, hoping for a happy experience, and realising that his lacklustre life was not the material of amazing dreams. "Funny you should ask – I have a brother who sells books and lottery tickets, maybe he can help To View More >>

Well I don't know about you, but we had a hell of a time finding a venue that had a date even remotely close to the one we wanted - and we were looking over a year in advance. Turns out corporates are booking their annual functions three or four years out, nabbing all the prime dates. We learned the importance of booking early the hard way, especially since we were planning a wedding in the peak summer season. We were after a venue that we felt cared about our wedding. So if we were shown around by a 20-something 'event planner' in high heels holding a clip-board who could only fit us in between To View More >>

Caring is an attractive quality we're all drawn towards on some level. We notice when people care for us, or someone else, or some thing. And it makes us feel good. Take Gail or Natasha or Sonya here at Queensberry. They make people feel good all day because they genuinely care about the person on the other end of the phone. And trust me, people notice it. When looking for a wedding venue, we noticed how much one venue cared even before we'd visited. They wanted us to have the fullest experience possible when visiting their venue, so suggested we come by one Saturday morning before a wedding, To View More >>