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Are you showing people what you want them to buy? I'll bet you're not. This is important, and so simple... Why does the "business you" want to sell albums? Because they're a surefire way to create extra income from two scarce resources - your time and your wedding bookings. I just got off skype from a photographer complaining because she can't sell albums. Wants to … but can't. But look at her website, or almost any photographers' website, and how many albums do you see? Almost none. How many photographers are showing what they (want to) sell? Almost none. So what's the difference between them To View More >>
Since our re-branding last year the front flyleaf of every Queensberry album has been embossed with the new Q-mark. Why's it there? It’s simple really: to sign our work with pride and to acknowledge the craftsmanship and detailing that goes into every album we build. We're doing the same thing that you do as a photographer when you sign your work. We're branding it. Let me explain in detail what we're doing and why, because our goal is to build a brand that will support you as our clients. § Branding is primarily about getting recognised - not a "camera" but a Leica, not a "wedding album" To View More >>
Queensberry Workspace is ready for lift-off. If you're feeling adventurous, we'd love you to log in to, upload a few images and start playing. We're looking for friends to help us make this thing awesome! Book here for our brief launch seminars at WPPI. Check out our new Facebook page for Q&A, tips and advice. You are very welcome to use Workspace free for an unlimited time, but if you upgrade we have great introductory deals… SAVE 50% ON OUR ANNUAL PRO OR PRO+ PLANS, AND BE IN TO WIN FREE QUEENSBERRY ALBUMS FOR A YEAR. Conditions apply, so check out the fine print at the end of this email. To View More >>
One of the things I love most about our newest product update, is how tidy and streamlined it appears on our site. If you haven't looked already, have a browse of our new product pages and you'll see our new categories (Pressbooks, Flushmount, Overlay Matted, Classic Matted, Duo, Musee) and within each one we have a breakdown of all the options for that product: pages, sizes, cover styles, cover materials and accessories. Not only do I like it because I think it keeps things simple and tidy for photographers to look at, but I also think it can be a powerful tool for getting your clients (and potential To View More >>
Three things I try not to do: write about our competitors, jump to their defence, and risk offending people who could be our customers; but today I’m going to do all three. I want to write about the huge outpouring against Smugmug over their price increase – and suggest a few things you should think about before you jump ship, if you’re with them. I must admit I find these outbursts upsetting, no matter the justification. When I started to use the Net back in the 90s, it was all about support, helping each other and respect. In the world I want to live in, you respect the businesses that To View More >>
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