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Are you showing people what you want them to buy? I'll bet you're not.
This is important, and so simple...
Why does the "business you" want to sell albums? Because they're a surefire way to create extra income from two scarce resources - your time and your wedding bookings.
I just got off skype from a photographer complaining because she can't sell albums. Wants to … but can't.
But look at her website, or almost any photographers' website, and how many albums do you see?
Almost none.
How many photographers are showing what they (want to) sell?
Almost none.
So what's the difference between them and the shoot-and-burn merchants?
Almost nothing … if all people can see is their websites.
In the good old days you wowed people with albums when they came into your studio. Now people check you out online instead, and it doesn't work so well.
Show what you want to sell!
1. Post lots of album eye candy. Yes, some of our clients blog gorgeous album pics, but they're few and far between.
2. Post lots of album slideshows too! It takes moments with Photojunction. Lots of people do this, but they keep them "out the back", a tool for interacting with clients who've already bought - not up front where future clients can see what you do.
I can safely say that most people won't mind you doing this, in fact they'll love seeing themselves up in lights on your Blog, Facebook and Flickr. They're social proof to future customers that lots of people, just like them, bought albums from you, and loved them.
Show people what you want them to buy!
But don't tell your competitors.
Cheers, Ian
PS you can see our own efforts on our consumer blog and on Facebook. We'd love you to join in.
PSS Here's the gold standard in "album eye candy", Victoria and Richard's Musée by Johannes.
Andy
on
April 15, 2011, 2:58 am
said:
This is why I even dedicate a space for albums on my portfolio online. I like the idea about publishing the layouts as blog postings too.
Basically when you're working towards the album as the end product and not the disc the value is much better to the client.
I have a lot to learn though.
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