The presentation box our albums come in has a long history. Developed for us in 1995 by leading designer Donna Hoyle, it combines two graphic elements: a 17th Century Italian text, and a series of leaf and heraldic devices including our own Cherub. It doesn’t even bear our name, but to us, and our customers, it’s a key part of our identity, like Tiffany’s Blue Box… but maybe not as famous! The Box even survived a total rebranding in 2008, when we couldn’t bear to part with it. It was another seven years before we refreshed the design, and even To View More >>

Last week we were enjoying drinks and nibbles with some photographers in the Design Space, and they asked, why all the pictures on the walls? The short answer: We’re visual people and we need visual prompts. The long answer: It’s part of our design process. We fill walls with things that inspire us, projects we’re working on and ideas for the future. They remind us what we’re up to and where we’re going. Workspace has been our main focus as designers this year. We’re a small team, and it seemed a daunting task. “Where do we start?” we To View More >>

Any serious professional will tell you that photography isn’t an easy way to make a living, and it probably won't make you rich. Even Annie Leibovitz filed for bankruptcy. Here is a piece of our story on the journey to where we are today. By Koby & Terilyn Brown. Early in 2010 Koby and I had a serious talk about the direction of Archetype Studio. Key to that discussion was figuring out what lifestyle we wanted to live. For us, photography is about passion. The need to craft memories into something emotionally tangible. It’s about freedom to go where the wind blows, and live To View More >>

Here's a handy tip if you're using our free design service. Please hit the SEND button, or we won't get your feedback. (SAVE adds them to the database but doesn't pass them to us.) You'll find the button at the bottom right of the screen, as in the graphic. We normally have design edits done within 24 hours, so if you don't hear from us promptly, take a look in Workspace to double check that you sent the comments. By the way the same applies to feedback from your clients. If you haven't heard from them, ask them to check that they've hit the Send Feedback button, To View More >>

I've really been looking forward to multi-user login to Workspace. Well it's here and it's fantastic. But because it's meant we've had to change the way you log in, some people have found it a bit confusing - so let me explain why it's so cool, and how it works. Until now the only way to give someone access to your account has been to share your login details. It's very common but it's not good practice … and sharing your login means they can do everything that you can in your account. But suppose you have a staff member or second shooter you'd like to upload images and edit events - and nothing To View More >>