I just made a couple of new friends, Jeff and Erin Youngren from San Diego… And it took all of a couple of minutes. Stephen and Danny first met these guys at WPPI in Vegas, and we’ve been in touch ever since. You may remember our post about their new website and promo video so I asked them to share some of their experiences around online marketing, business and their album strategy.  But it was their philosophy, not only to business, but to life, that dominated the conversation. Let’s be friends Jeff and Erin had just returned from a holiday to Walt Disney World in Orlando, Florida, with To View More >>

It's not all bad out there you know! There are plenty of people doing better than ever, even considering the recession. So over the next few weeks we're bringing you a series of interviews with clients who are doing just great. We'll share their advice, ideas and opinions as they give us some insights into how they're successfully running their businesses. Here's the first. He's been recognised as one of the world's best photographers, serviced clients like the New York Times and Apple Computer, photographed celebrities such as Alec Baldwin, Amanda Peet, Isabella Rosselini and Donald Trump,  regularly To View More >>

Wedding and portrait photographers are lucky.  There is an automatic point of difference built into the core of our businesses - our photography.  Other businesses selling books, bricks or ice-creams are dealing with the same commodities and therefore need to make their businesses about something other than the product, such as service, fast delivery or lifestyle branding. We start out with a product that is already differentiated - and what do many of us do? We try our hardest to look like other photographers. Why? If we use the same actions, poses and website colours as our competitors, what To View More >>

Yes our circumstance is unique (our studio was wiped out in an earthquake), but what a great motivator to get a new sample album or two. Very seldom do we get a blank canvas opportunity where we get to look at what we do and ask, "If my past no longer dragged down my future what would my future be?" On February the 22nd  everything changed. We went from a plan, to a nightmare, to a dream. But this post isn't about us. This is about you. We as a studio would often leave updating our samples until there was a specific need, which most often was a bridal show. This always put pressure on us and To View More >>

Further to Anna's emotional cry to 'save people in photographs from random and thoughtless amputations'… I was trying to think of a way to 'stop the suffering'. It occurred to me that we could specifically shoot for the panoramic opportunity. Shoot what you might call 'the subject image' and then move slightly to get the 'rest of the scene' photograph. Use the spine as the aligned join for these images to create a panoramic effect. This has two advantages. The enlargement required is less, keeping the quality up. You plan more for the placement of your subject so that nobody has to lose an arm. To View More >>