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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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It's not until you see the images of your wedding that you realise how incredibly important they are. That's how I felt when I looked at my wedding photos for the first time. I cried! - they were just so much more than what I'd expected, and each one holds a moment of absolute goodness. I'd say it's the same with an album - it's not until you see a book so carefully crafted to document your day that you realise how important this object is that holds these memories. That's what I have in mind when I'm laying out the images for a Musée. Every shot is incredibly special and chosen because the story To View More >>

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The Image College in association with Queensberry, is bringing Johannes van Kan to Australia for a brief visit in August/September to present one day seminars in Brisbane, Sydney and Melbourne. The heart and soul of the high end wedding album Winner of the 2010 WPPI Album of the Year, and multiple winner of the NZIPP Iris Awards Wedding Album of the Year, Johannes van Kan is one of an elite group of world class photographers creating profoundly beautiful albums for his wedding clients. In this event Johannes will take you on a journey beginning with: - Why he does what he does - The thought processes To View More >>

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Ian spotted a post by New Zealand photographer Isaac de Reus of Perspectives Photography on DWF recently. It was in reply to a thread discussing whether giving your work away free for referrals was good business practice. Isaac shared this great example of how he's leveraged something he can do in return for good quality referrals. The type everyone wants. High-end. It also shows the value of keeping your finger on the wider wedding market's pulse. Thanks for sharing, Isaac - Nigel A month or so ago we approached a very high-end, exclusive venue that only recently started booking and advertising To View More >>

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That recent New York Times article caused a kerfuffle by highlighting the impact of digital imaging, photo sharing, stock photography etc. In a nutshell, how does a professional photographer survive and thrive when imagery is everywhere, and generally free or nearly so? Or as Seth Godin put it, how are "average photographers" going to make a living shooting weddings "when the guests can do almost as well and all the photos are going on flickr anyway"? Case in point... Our own Danny married Natalie recently. Needless to say they hired a photographer ... but if they hadn't? They have heaps of photos To View More >>

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What could a shoe shine guy teach a wedding photographer about their business? I just came across the ratty old Youtube video below, which features one of the best salesmen ever. It's short, very funny (I think) and full of insight. RIP Zig Ziglar, who died recently aged 86. We all need to be salespeople if we want to get the prices we deserve Read Secrets of Closing the Sale. Cheers, Ian To View More >>

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