Some time ago a client came to us seeking advice on his newly drafted wedding pricing and packages for a brochure. We did a bit of work on it which basically resulted in simplifying. We cut the word count in half, more tightly defined his packages to adhere to the good, better, best principle, helped him decide on the best way to charge for albums, and tightened up the language. Later we received this email from him: A few months ago you were kind enough to help me as I prepared my wedding documentation and pricing. I've shot two weddings since then - one using my document before you edited it (£1500) and one after you edited it (they went for my middle package at £2450 to include a leather Photofront 10x14 album). The up-sell may or may not have been a result of how his pricing was presented, but it's an interesting thought. Is your pricing simple and easy to understand? Does it encourage people to spend with you? How could it be improved? Why not do what our client did and ask a second opinion. Just a thought. Cheers, Nigel