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Jerry Tomko is a long time friend who comes to mind whenever we think of heavy Photojunction users. He designs and sells a huge number of albums each year and has been using the software for as long as we can remember.
1) What impact does Photojunction have on your album design workflow?
Photojunction has had a huge impact on my album design workflow. I have always been a firm believer in predesign - and in wedding albums, and I truly believe you should be able to see what you are purchasing. Even back in the film days, I would always present to the client what the album would look like before it was finalised. Photojunction now takes that further.
The software allows me to be sure that in the design and album creation phase, I'm designing within my album manufacturers' requirements. And it's very easy to impart design ideas to the client since they have never designed a wedding album before. A design of a custom designed wedding album, like I offer, is more than just "picking pictures", and Photojunction with it's album presentation module, shows the customer that we care about the finished custom album.
Finally, Photojunction provides me with a seamless interface from post-production with Photoshop to ordering with my album company, Queensberry. There should be no reason to not offer albums to clients with a program like Photojunction right in front of them.
2) How has Photojunction evolved over the time you've been using it?
As one of the first users of Photojunction, I have seen it grow exponentially as digital photography has evolved. As new album company offerings and specifications have grown, the software has grown with them to keep the user fully aware of any product updates so photographers don't order something no longer available.
Also, with the "internet society" that we now live in and abide by, album presentation has evolved to include web presentation, iPod presentation formats, and also for the ever present plasma widescreen and HD formats, leaving no stone unturned. Photographers now have any design tool possible at their fingertips to increase their album sales.
3) If you could live anywhere in the world where would it be? Why?
I would love to live in New York City if I had the opportunity. I love the hustle and bustle of Manhattan, Times Square etc. Also I love the fact of having the best of the best right at your doorstep, in technology, sports, art, fashion, music, restaurants, and the melting pot of basically all the cultures of the world - everything imaginable is right there - INCLUDING the New York Yankees!
Thanks Jerry!
Cheers, Nigel
PS Nowadays he's a valued Queensberry client, but Jerry used to work as a rep for Art Leather, passing on his knowledge of how and why you should sell albums. While Ian was at WPPI he interviewed him for Queensberry Connects. Here's 8 minutes of rock solid common sense.
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