He always found it difficult going to a new supermarket ... so he stuck with the one he had used for the last five years. He knew where the dried apricots were, and the gluten free pasta was always down the third aisle on the second shelf up. He didn’t see the need to be a supermarket slut chasing the best price on freshly dug potatoes. He felt safe. He shopped safe, and a diversion from the standard shop might be an adventurous purchase from the delicatessen's department. He liked that nothing changed except the weekly special. On holiday recently he went shopping with a friend and suddenly the apricots were in the fruit section and gluten free was just too hard. He bought prunes and asian sauces that he had never seen at his regular supermarket. He ate like a king on new foods and drank many new wines. When he returned home he went back to the same old supermarket. He dreamed of living like a king. Fear of change often limits our ability to move forward. It also blinds us to a world outside of our experiences. That same fear of change is what can also make us uneasy when our suppliers make changes to the way we habitually do things.  Embrace change and see it as an opportunity to move forward and to grow. Cheers Johannes