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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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I was sitting at my desk eating Mini Dinosaurs (from the Natural Confectionery Company). I was wondering about the scope of Photojunction as a tool in our business … the list of opportunities to make money from this (very free) software. I could increase the album sale with… More pages - fancy covers - extras like flips and wings - cases - digital copies, duplicates and parent albums - press book versions. I can show some of these (like extra pages, flips and wings) in the software. Others, like fancy covers, may need help from Queensberry's swatch book. Actually press books are a huge opportunity because they are affordable and look great, but different enough to be  a unique purchase. What I am thinking about, as I chew on a purple dinosaur, is making a brag book. It's a book of favorites with one or two images on a page. It's not the whole story - that is what the big fat Duo is for - it's a book that is simple in design, has some great shots, and is affordable enough to merit a couple of copies. Think like a photographic book you might get from a bookshop (remember them - bookshops?). It doesn't need to be big, just attractively priced. The purple dinosaur is history and I am eyeing up the yellow one. But wait, there's more. I could do a slideshow. Nothing too flash, but flash enough to be worth a couple of bucks at least. And it's so easy, and I could do an album slideshow too, to help sell extra pages to clients who can't come to the studio. If I wanted to get all flashpants on the slide show I could make proof layouts and turn the album into quite a hot little presentation using third party slideshow software to reveal the images on the pages one by one. The yellow dinosaur is toast (I was having an intense thinking moment and needed the extra sugars). It's too easy to ignore these opportunities because of habit, or a lack of knowing. There are no green dinosaurs! For some people this is a weird concept (making money from something you didn’t pay for) but why not think about Photojunction as more than just an album planner? Cheers, Johannes
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