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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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If you're finding this year tough, and you've said, or thought, what's wrong, I'm not doing anything different... right there may be your problem. Just as things changed when you switched from film to digital, or PC to Mac, or Nikon to Canon, things have changed with the end of the party economy... Have you heard how much the Las Vegas convention industry is suffering because it's not a good look for corporations to go there to "party" when times are tough? This is probably not the best time to be selling party souvenirs. Your work needs to be significant, worthwhile, to survive the end of the party economy. As I read Johanne's longevity post last week it struck me that's exactly how he and Jo present themselves. Telling stories about relationships intended to last forever, through albums and imagery designed to do the same... Creating treasured possessions that celebrate significant events, so they can be enjoyed, reflected upon and shared forever... Cheers, Ian
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