If you ask us that, and you have an approved account, we're happy to tell you.Well I'm going to be brave and make a suggestion. Then I'm going to ask you. But first, some background... For decades many photographers charged really high prices for their products (albums, prints, framing etc). They did this to avoid asking a reasonable fee for their. You can see why. Even our wealthiest acquaintances think photographers charge way too much (they have no idea what you do for your money). A few photographers backed up these high prices with some pretty dodgy selling techniques. For example I knew a guy who would tell people that unless they bought now the prints would go for recycling (true!). Another would ask his customers, do you like this photo? If they said no he ripped the print in two. They soon got the point. Well you just can't do that any more. So.... You must also be clear what those services are (the shoot, travel, consultations, image editing, artwork, album design etc). If they're included in the price of the album, you need to make that very clear too.So what is a reasonable return on a Queensberry album? Our attitude is that you can chargeIf you can charge way more than I'm about to suggest I'd put it down to your reputation, and to your craft and sales skills - congratulations! But there's no point complaining if other people sell our albums too cheaply by your standards. We know people who cover their costs only, because they make their money in other ways or because they're getting started and want to build their business with a following wind from world class products and beautiful presentation.How does 100% markup on the wholesale album price sound as a starting point? That's a fairly normal retail markup in this part of the world, and it's for the product only, not the services I mentioned. Apart from your sample(s) you have no up-front investment in stock, and I'm assuming your customers have already paid for the photos through your shooting fee. For years people selling all-inclusive packages would suggest taking your costs and multiplying them by 3-400%, as if that number was carved in stone. But that seems wrong today unless you're making very clear that the price covers the photography and a lot of services. If it's just presented as a markup on the album it probably looks alarmingly expensive. But as we've been saying, I don't think you should focus on the percentages, but on theyou could earn from the gig, and on the(differentiation and word of mouth). Price it to be tempting. The real choice may be between making less than you'd like on the album, and making nothing at all. I think 100% markup is pretty reasonable as a starting point, but what do you think? Is it ridiculously cheap, about right or just too ambitious?Please do tell us what you think. You can be anonymous, and we'll publish the results. Thanks for reading, Stephen