As told to Cate Scaglione In the photography world they’re sometimes referred to as the Texas Royalty for their dramatic aesthetic, their long-term success and their A List clientele … but spend five minutes with David and Luke Edmonson and you’ll discover they are anything but elitist. I was fortunate enough to spend time with Luke, who generously revealed the Edmonson sales ethos. With over $100k in album sales alone, their rather emotionally charged sales approach might come as a surprise, often counterintuitive to our industry’s professed sales strategies. To View More >>

By Megan DiPiero   Frustrated with this situation? You’re talking with a hot lead. Conversation is going smoothly. She loves your work! She’s excited about the possibilities for her shoot! And then her biggest question arrives: “How much will this cost?” You tell her your “starting at” prices and then… crickets. Hmmmm… maybe she didn’t love your work as much as she thought. The convo quickly wraps up and you have this pit in your stomach knowing that another one just bit the dust. : ( What to do? Here’s a sales adage for ya. “If To View More >>

Will your 2015 album sales predict how well you do next year? Many photographers struggle with album sales, and David and Luke Edmonson freely admit they've struggled too … but not any more. Their 2015 WPPI Masterclass, sponsored by Queensberry, is about the tremendous impact that selling albums can have on your bottom line. We’re running a survey to support them with up-to-the-minute data about how well photographers are doing with album sales, and what’s standing in the way of them doing even better. PLEASE CLICK HERE TO TAKE THE SURVEY The To View More >>

We’re proud to be supporting David and Luke Edmonson at WPPI this year. They’re talking about perhaps the most important challenge facing every professional photographer – how to transform their passion for photography into a successful longterm career. Luke and David want to be known for producing great photography, and serving their clients — but of course every sustainable business needs to generate profits as well. We’re going to publish an article about their sales strategies shortly, along with some of their work, but first we thought you’d like To View More >>

Kate Hopewell-Smith believes that the more confident you are, the better photographer you'll become. But she worries about the lack of confidence in our industry, and wonders how many photographers are considering whether to carry on or not… From my experience meeting and communicating with lots of photographers there is a serious problem out there with lack of confidence, which for some can become quite debilitating. In fact I describe it as an “epidemic” –extremely prevalent, widespread. I read a lot of photography magazines but I can’t recall ever To View More >>