Any serious professional will tell you that photography isn’t an easy way to make a living, and it probably won't make you rich. Even Annie Leibovitz filed for bankruptcy. Here is a piece of our story on the journey to where we are today. By Koby & Terilyn Brown. Early in 2010 Koby and I had a serious talk about the direction of Archetype Studio. Key to that discussion was figuring out what lifestyle we wanted to live. For us, photography is about passion. The need to craft memories into something emotionally tangible. It’s about freedom to go where the wind blows, and live To View More >>

Justine Ungaro is conducting a Master Class at WPPI about the challenges of setting up business in a new market. We're proud to be sponsoring her. We all know that selling albums can make you more $$, but did you know that selling albums will also make you a better photographer? It’s a hard-learned lesson that took me years to figure out, so I will try to save you time by giving it to you straight! When I started out as a wedding photographer, I didn’t sell a whole lot of albums. I was intensely focused on improving my photography skill and developing my creativity. But as the To View More >>

I originally posted this on a private Facebook forum, where it got a lot of discussion — so what do you think? I've been watching people asking for feedback on their price lists — asking if their pricing should be online, asking if everything should be shown upfront, and these discussions make me think about the real problem with price lists. The way I see it is, most price lists make it sound like photographers sell USBs full of images, or pieces of paper — even boxes full of pieces of paper — and the problem with that is that To View More >>

It’s so refreshing to meet people who act as if the only thing coming between them and their dreams is a plan. Dmitry and Victoria Fedotov built a photography business serving some of the world’s wealthiest people by being clear about their goals and plans, by going the extra mile for their clients … and by shutting out the voices inside that say it can’t be done. Read on for the short story, or click here to listen to my conversation with Dimitry. Download Dmitry’s free Wedding Photography Guide. Dmitry and Vika met while they were studying power To View More >>

Catherine Connor heads Aspire, one of the UK’s foremost training providers for photographers. She knows that business isn’t easy, and requires “buckets of courage”. Your first challenge, she says, is to create a business with the right atmosphere to powerfully influence the tribe you aim to attract — and of course fulfil you personally:   Make it your mission to consider the content of your business. First, study how it feels. Asking yourself if you want to be in your own business is a starting point for most creatives. What is the atmosphere like? Does To View More >>