I got reminded today that I haven't mentioned the follow-up to David Ziser's "perfect storm" post, which I recommended a few weeks ago. You can find Part 2 here. It's interesting reading and I hope you check it out. David's saying that, despite all the factors working against professional photography you're not doomed! There's light at the end of the tunnel. But quality and service aren't enough, so what does it take to succeed? Quite a lot really: "…product innovation, responsiveness to the client, studio-client “stickiness”, product diversity, creative marketing, full understanding of social media marketing, the ability to resonate with the client at their level, and don’t forget price – yes, price too…" It's a long post and a good one, full of things to think about – what's wrong with business cards, for example – but I came away wondering what you think … and wanting to have my own say. If you do check it out I hope you'll email me and let me know your thoughts. Cheers, Ian