In 5 years look over your album. Your child is heading off to school for the first time, but the album's pages are filled with your first moments with your son or daughter. 

Look over the pile of prints from your trip to South America, where you spent two months volunteering at an orphanage. You’d never felt so free. 

Look over the album of your wedding. You weren’t sure whether you wanted it but your photographer convinced you otherwise. There's the moment you said I do.

Tell me then, that printing doesn’t matter, because I can guarantee you won't. 

It doesn’t take much to be sold. Just try it. Order an album or a few prints. Open them up and you’ll see why — why people such as ourselves are so passionate about it. 

In just three years I will be handed twenty-one albums. Those pages are filled with my life. That moment when I got stuck into the paint and completely covered myself with it. The awkward stages and toothless grins. The moment when I shaved my hair off for cancer. All the trips and adventures I’ve had. 

There is something so special about knowing that I will receive those albums, something I will treasure forever. I will be able to sit down with my own kids and laugh about the silly haircut I had when I was five.

“Mum, how could you have worn that?” is something I know I will hear a lot. I will laugh and my own Mum will watch (probably with tears in her eyes) because this is why she did it, right? To keep those memories alive, to pass them down for generations to come. It will fill her with absolute joy knowing that those hours were not wasted, or lost on a forgotten computer somewhere. 

So print for your kids, for yourself, for your clients even, and see why it matters so much. 

Become completely sold, like I am. 

Alexandria x

Here's Mum's take on my twenty-one albums.