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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Our UK Account Rep, Jo Newman, emailed me today:
I thought you might use Mark's comments as an opportunity to talk more about our plans to XXXXXX XX XXX XXXXXXXX. [Sorry - Ed] I was a bit disappointed when I saw your second post about Mark's comments. It didn't mention marketing at all :)
In fact I've had a few comments and quite a few emails talking about our brand strategy over the last few days. And Robert emailed me weeks ago saying I should be stressing branding more and pricing less: if photographers don't "foster an expectation consistent with their pricing level" they're fighting a lost cause.
Apropos the busker with the Stradivarius (Joshua Bell BTW), Johannes had two questions: When people don’t know who you are, who are you? And what is the value of your performance (as a photographer) to people who don't know how much they should be paying?
The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it's worth it. Same for Queensberry of course.
I can't disagree with Mark's comments about promoting the brand, or the feedback since, but we can't say any more right now. Just that our 40th anniversary is coming up, and we're all beavering away madly.
Cheers, Ian
Sorry Jo ;)
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