.... and we do! Our clients look at the covers on our album samples and make judgements on what is inside. It's true! We help them do it. We want them to look at the cover and suspect that there is something very special inside. It was rewarding to know that when the New Zealand album award judges saw our 2009 award album in the first Musee cover they were wowed into silence. This cover demands respect. Working through the range of covers available to us we have made a studio decision to display a specific look for our albums. This makes them recognisable in the wild and it is our aim to earn those albums and their owners a respect by association. We offer other possibilities but we only display them using the comprehensive Swatch Book. And now we have the Pressbook. Our studio sees these not as a key product but as a support or reference to what we are known for. Given the right packaging (and content) they are able to hold a respectful place in our product range. The Pressbook for us becomes a parent album or gift album. The main album is at least a leather-bound duo. Queensberry has made it easy for us to include them (pressbooks) in our product line without compromising our need for quality. Even better, in our alter ego company, The Wedding Assassins, we are able to use them as an affordable album option. The pressbook cover styles lend themselves to the funky feel of the Assassins. By having them as a key product for one company, and not the other, it further defines our difference. Cheers Johannes