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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Well in excess of 2000 aftershocks later, the region I live in still has no idea when the shaking will stop.
[caption id="attachment_9611" align="alignnone" width="333" caption="I arrived at the bride's mum's house, and they had a big crack in their drive that went ..."]
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On September 4, 2010, Christchurch (New Zealand) was rudely awoken (4:35am) by a rather large Earthquake (magnitude 7.1 on the Richter scale).The energy released in that one shake is still way in excess of the sum of the energy released by all of the aftershocks, even though many have been over 4 and several have been over 5. One person died (from a stroke).
Some predictions suggest that we will still be feeling aftershocks for 10-20 years.
We have all been waiting for life to get back to normal, but nobody knows when that will be. Everybody hopes that it will be soon. Our new normal will include a greater understanding of earthquakes, a common bond, a different version of what is important to us, and a hope that there is not a next time.
When the Earthquake struck there was an undeniable understanding that things were bad. Dire! As peoples' houses rattled and shook I suspect that hardly anybody thought to pick up their wedding albums or family photographs on their way out the door. In truth many of them didn't even pick up their clothes.
That nobody was killed is amazing. It means that the sense of loss that occurs is material. People lost houses, precious objects, and land. The ones they loved survived.
The portrait part of our business slowed down, and wedding enquiries bottomed out, so we worked harder at being seen. The reality of an earthquake is that people think about things differently. To succeed we need to understand how they are thinking and modify our approach to move with the changes.
This applies to any sort of change. It is important that we are flexible enough in our business to move with the flow and if possible be at the lead of it.
Our earthquake strategy realises that people will look for reassurance that they will not lose the things that are important to them. This means telling them that we can recreate albums and prints for them should they be lost or damaged. So it is not just the longevity of our product but also our service.
[caption id="attachment_9610" align="alignnone" width="500" caption=" ... through the house and split the kitchen."]
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Cheers, Johannes
[/caption]
On September 4, 2010, Christchurch (New Zealand) was rudely awoken (4:35am) by a rather large Earthquake (magnitude 7.1 on the Richter scale).The energy released in that one shake is still way in excess of the sum of the energy released by all of the aftershocks, even though many have been over 4 and several have been over 5. One person died (from a stroke).
Some predictions suggest that we will still be feeling aftershocks for 10-20 years.
We have all been waiting for life to get back to normal, but nobody knows when that will be. Everybody hopes that it will be soon. Our new normal will include a greater understanding of earthquakes, a common bond, a different version of what is important to us, and a hope that there is not a next time.
When the Earthquake struck there was an undeniable understanding that things were bad. Dire! As peoples' houses rattled and shook I suspect that hardly anybody thought to pick up their wedding albums or family photographs on their way out the door. In truth many of them didn't even pick up their clothes.
That nobody was killed is amazing. It means that the sense of loss that occurs is material. People lost houses, precious objects, and land. The ones they loved survived.
The portrait part of our business slowed down, and wedding enquiries bottomed out, so we worked harder at being seen. The reality of an earthquake is that people think about things differently. To succeed we need to understand how they are thinking and modify our approach to move with the changes.
This applies to any sort of change. It is important that we are flexible enough in our business to move with the flow and if possible be at the lead of it.
Our earthquake strategy realises that people will look for reassurance that they will not lose the things that are important to them. This means telling them that we can recreate albums and prints for them should they be lost or damaged. So it is not just the longevity of our product but also our service.
[caption id="attachment_9610" align="alignnone" width="500" caption=" ... through the house and split the kitchen."][/caption]
Cheers, Johannes
