LOST MEMORIES (French, English Subtitles) from Francois Ferracci on Vimeo. We saw this clip recently and it really resonated with us. Not only do we work in an industry that values the physical, but it's an important reminder of how easily our memories can be lost if we're not careful with them. I shared the video with Heather, which opened up an interesting discussion. "The printed image and the written word are the only way to directly access the past," she says. "We have family images captured on slides, but now it's hard to find a projector for them. Same for 8mm movie projectors. Tape VCRs are no longer on the market, and DVDs are being superseded by cloud computing. "Pictures and memories in the cloud are stored by companies that have no personal interest in our history. When they delete the data, or you don't want to pay for hosting, the files and/or the company just disappear." So what's the message we took from this video? If it really matters, print it. True archiving must be technology free. I can pick up a photo printed over a hundred years ago, and all I need are my eyes.  - Amanda