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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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In business there's one thing we need to focus on constantly – our customers and their experience.
It's not what I think (the business owner) but what you think (the customer).
At the cafe where I got this cup of tea, the marshmallow on the saucer suggests that somebody was trying to give me a little something extra, and a good experience. But my primary desire is to have a great cup of tea.
Glance around your average cafe and there's a very expensive machine to make awesome coffee. Organic, fair trade, freshly roasted beans. A barrista who's been taught how to add delight to the coffee experience.
By comparison, tea drinkers (I know we're a minority) are often given little if any thought, and yet the cost of purchase is the same, and in some cases higher.
I don't want that ugly "floater" in my cup. And what am I supposed to do with it?
I want a teapot – a good one by the way, not this one, which is sold in the millions and invariably causes a flood.
Despite the something extra, this picture says the cafe either doesn't care or doesn't understand me.
Everything we do is a marketing touchpoint.
Best, Heather
PS Nobody's perfect - if you think we're doing it wrong, please tell us so we can put it right.