You might remember a post called "the secret life of wedding photographers" on ISPWP a few years ago. Apparently photographers lead a great life – you get to spend your time taking pictures, travelling to exotic locations and partying like rockstars! Of course the sad reality is often quite different. This fertile little meme has got a lot more airtime recently because APE and now Seth Godin have posted about it. As always, Seth's post is well worth the read. He makes the point that everyone has a choice: get together the "guts and resources" too do what you were born to do, or spend your time on stuff you could delegate. The temptation to do everything yourself, especially today, is very strong. But it's worth remembering there are only two things that make you money as a photographer, shooting pictures and selling them. We reckon you should be aiming for something more like this: Now you're talking! Cheers, Ian PS Yes, I'm oversimplifying to make a point. Networking, blogging, album design, image editing, social media - none of them are necessarily "unavoidable overhead". But when you're asking how best to spend your time, it's worth asking: Am I enjoying this? Does it add more value than something else I could be doing? Could someone else do it for me?