Tom Waits has a cranky, croaky voice. I am listening to his CD 'Orphans Brawlers and Bastards' as I write this post. You could argue that his voice lacks 'quality' ... The words are often run together, mumbled, and broken. That collection of imperfections is the quality that makes his work so unique. It's a different type of 'quality' to the one we describe to sell our albums. We talk about the personal elements in the creation of the book. We talk proudly of the craft involved and the quality of the raw materials used in the album construction. We do this because we are proud of their perfections and attention to detail. Tom Waits, on the other hand, uses the imperfections of his voice/singing  to sell his albums. Cheers, Johannes