Remember your first time? Doing whatever. Maybe photographing your first wedding? Years back when Subway turned up in New Zealand it took me 10 minutes and enough questions to drive mum up the wall to finally place my order. Why? Because I didn't know how. I've just committed to spending a lot of money on our wedding photography, but before I did, I was nervous. Not so much because of the money, but because I wasn't sure what I'd get for it. It was my first time. I'm in the industry, talk to photographers all the time, and write articles about marketing and business every day.  But I still felt To View More >>

How much is an experience worth? (Contains a movie plot spoiler...) If I said to you, "Yeah, in the end the shark gets it," would you still go to the Jaws movie? I could tell you there was blood, pretty girls, lots of really stupid people in boats and a very big angry shark. It could never match the experience, just spoil it. What is that experience worth? Apparently it was worth $260,000,000 in the US alone. If you give your clients a good experience, what is it worth? What is it worth when they tell their friends? I can't tell you enough how valuable the experience of you is to the Bride and To View More >>

Manpreet Sokhi’s album of Dilip and Anchel’s South Indian Hindu wedding made waves through Queensberry. Talia Neal of our design team worked on the striking photofront cover and it triggered a flood of memories in her. The cover symbol is a representation of Ganesha, the Hindu elephant deity whose influence extends even beyond Hinduism and India. The memories evoked were of Talia's time in Nepal as a teenager working for Sir Edmund Hillary's Himalayan Trust – memories rubbed raw by the recent passing of Sir Ed, who with Sherpa Tensing Norgay first climbed Mount Everest in 1953. In March To View More >>

1.4 million people have seen this movie already, but don't let that stop you. A few days after selling out Boston's Symphony Hall, one of the world's best violinists went busking with his Stradivarius for 43 minutes in a DC metro station. A thousand people streamed past. A handful stopped, nobody clapped ... and he made $32. Grab a coffee and read Gene Weingarten's story in The Washington Post. He arranged the performance as "as an experiment in context, perception and priorities". Do I want to make a cheap marketing point out of this? Not really, but it makes you think. Cheers, Ian PS Sal Criscillo To View More >>

When people contact us about their wedding, if they are doing a general search, they most often ask, 'How much to shoot our wedding?' Eventually they get around to 'What do I get?' and finally 'Are you available?' This email just came in. It says it all really.To whom it may concern,Would it be possible to be sent a full price list of your wedding packages?Thanks, Justin We all want our clients to care, because it is the caring that makes them better clients. So what are we selling? Are we selling a product at a price? Are we selling our ability to make great photographs? Are we selling our ability To View More >>