The other day I proposed a way to encourage enquirers to look past your prices and make personal contact. It was partly a way to start identifying people who should be your clients, and withdrawing (politely) from those who probably shouldn't. You need to demonstrate to the first group why you’re the right photographer to spend their wedding day with! The 3% rule The 3% rule is our way of saying that you can't succeed by trying to appeal to everyone, and you definitely shouldn't try. It stems from the time, years ago, when we tried to estimate the number of professional photographers in the To View More >>

I'm often told that brides do all their research online and communicate with photographers only by email. And that it's normal to book a photographer based on such minimal interaction: "Stephen it's no use. They just want a price. It's all about the deal, so I just give them one and hope." I don't believe it. Or at least, I don't believe it's the only possibility. I wasn't going to start these posts this way, but maybe a simple response to this challenge is useful, something you can use immediately. Anyway, here's how I would reply. Rewrite it in your own words of course, but I hope it helps engage To View More >>

How interesting are your wedding photos? It depends how old they are. If your wedding was a month ago you love them. If your wedding was a year ago maybe you haven't thought about them in a while. If your wedding was twenty years ago you won't have thought about them in years! If your wedding was thirty years ago that hunk you married is someone's granddad. If your wedding was forty years ago, your grandkids are a bit impressed by the hunk that Granddad used to be … and how strangely people dressed back in the day. § After forty years those old pictures are as interesting as they were a month To View More >>

Want your album featured on our Facebook page or blog? Thanks to the PJ team, you can now send us ‘My Album's Hot’ submissions for Pressbooks, Overlay Matted and Flushmount albums (previously only available for Duo and Classic Matted albums). Just tick the box in the PJ album setup screen and your album (or book) will be submitted when you send your order. We aim to choose an album a day for our Facebook page, and one a week to feature on the blog. If your album is chosen, you get free publicity and cross-promotion with Queensberry. It’s a nice marketing opportunity and it only takes the To View More >>

This is a long post, so I’m starting with the short story! Some people are upset about the terms of trade for our new web-based lab service, Queensberry Print. We want to clarify that, yes, Queensberry Print products are available to both professional photographers and end-consumers. Certainly, “consumer” means “everyone”, but in reality we believe these products will only be of real interest to professionals, serious amateur photographers, and people who received digital files from a professional and who really care how their photos are printed. Our existing range To View More >>