.. that you are selling to? I read Ian's post yesterday and thought he had some really good points, but I wanted to add to the discussion by drilling down another layer to ask, "Who is the man you are selling to?" Here are a few possibilities and I am sure you are easily able to add more (so feel free to contribute your thoughts): 1 The besot - hopelessly in love and a cinch for a big album. 2 The control freak - Needs to believe that they have choices. The choices empower them and allow them to "own the outcome". 3 The accountant - The value of the album is a number: that value equates to a certain To View More >>

My recent email suggested that if you can't name five things that differentiate you there is probably only one - price! Not a good look. Among the responses was this one: I'm so sick of working harder and not smarter with the middle to lower end. I want to start all over again and aim at the high end of the market with the best products and service. I have never done an album before. I made the decision to specialise in babies, children and family portraiture. I can visualise beautiful portrait albums sitting on my coffee table in the studio, but I don’t know where to start. Albums are not the To View More >>

[caption id="attachment_7717" align="alignnone" width="500" caption="Click to view image full-size"][/caption] It's been said that the first rule of online social media is, Invest your time, not your money. Which is why it's so hard to do. Let's face it – who has the time? So how about a marketing opportunity that requires just a button-click? We've just snuck (if that's a word) a new feature into Queensberry's Photojunction Resources, and judging by the emails already coming in it's going to be a popular idea. If we're printing and assembling your album, you'll see a question asking if you'd To View More >>

Johannes's not bothered by our branding - Ed. We have made it an important part of our branding effort to be associated with the right suppliers ... by association we maintain and even improve our credibility. We emphasise why we use Queensberry  albums when we talk to people, and are able to prove it in the presence of their (Queensberry's) branding. One difference between our Queensberry album and our neighbour's one is that we also brand it with our company logo. This is unique to us. We also apply our own creative processes to the imagery. We have a Moda Fotografica look that is completed To View More >>

It's that time of year when we take stock, make resolutions and ask questions ... like how can we make this year a winner? Are there too many photographers? Why do we ask our competitors for advice? What can we learn from musicians? And the big one: How much are our images worth? Sadly, that's not just about how good they are or how much time we spend on them in post-production. Our latest client newsletter is below. Let us know what you think by leaving a comment here or emailing Ian directly. Cheers, Nigel How much are your images worth? We received this present from our design consultants, To View More >>