These articles are about strategies to combat the recession. I ended my last post by posing the question on everyone's lips: what happens if my bookings drop? You'll need to have read my previous post to make sense of what follows, but to recap, based on the numbers in the graphic below, if I get 30 wedding bookings and average $5000 per job my income is $71k. If I could get 40 bookings I'd make $114k, even if my average dropped to $4600. All good, but what happens if I can only get 20 bookings? The answer is my income drops to $28k! I could still achieve my $100k income goal with just 20 weddings To View More >>

Have you ever asked yourself questions like these: I know how much I want to earn, but how much do I need to charge my clients to make it? How much is enough? What happens if my bookings go down, or I move to cheaper albums... or shoot-and-burn? Then check this out... We've just uploaded a recording of our latest album-based marketing webinar in which Ian uses his Minimum Average Sale Calculator to help you answer those questions - and more important, show the impact on your income if you change what you're doing - or your bookings go up or down. Click here to view the full post and video on Queensberry To View More >>

I’m dropping my prices … people aren’t spending as much … my bookings are down … I need to go to cheaper albums … I’ve started doing shoot-and-burn … I’m worried about my income. You’ve heard the talk. Are you struggling in the face of competition, recession and demanding clients? Or do you just want to hear someone else’s take on things? As well as our usual Photojunction webinars, we’re hosting two new ones on the most critical issue facing professional photographers: how to survive and thrive in today’s demanding market. Webinar 1: How to sell albums (and why) Thurs To View More >>

I’m dropping my prices … people aren’t spending as much … my bookings are down … I need to go to cheaper albums … I’ve started doing shoot-and-burn … I’m worried about my income. You’ve heard the talk. Are you struggling in the face of competition, recession and demanding clients? Or do you just want to hear someone else’s take on things? As well as our usual Photojunction webinars, we’re hosting two with Queensberry on the most critical issue facing professional photographers: how to survive and thrive in today’s demanding market. Webinar 1: How to sell albums (and why) To View More >>

Meet Chris MacKenzie. He's new to the industry. He's working hard to build his business. He's doing it in the tough UK market. And, he's just set up a promotion with an exclusive venue in his area. A real 'corker' to use his words. "The first day I was there, I met the Executive Vice President at Pebble Beach Golf Resort. The next day I met a billionaire. On my third visit, I met an Australian couple who'd just returned from a luxury six week tour of Europe. They were so taken by my sample albums that the chap started asking about using Queensberry to display his holiday snaps." Now some might To View More >>