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Photojunction ran an interesting post a day or two ago. Danny referenced a report from theweddingreport.com that spending on wedding photography in the US may be in decline. It prompted Sonya to mention anecdotal reports that UK photographers, also, may be in for a rough ride for a while – bookings down etc. Yes, times may be tougher next year. If they get tough for you, we’re concerned and sympathetic. Bad stuff happens in business, and if you’re affected, we are too. But... Don’t sabotage your long-term business in order to survive! What do I mean? Queensberry has always stressed the To View More >>
Not every business owner can call themselves a professional photographer. But every business owner needs to be a marketer. Creativity lends itself quite nicely to marketing so the chances are, if you're reading this blog but don't claim to be a marketer already, you'll be quite good at it. I was reading an article by Paul Williams yesterday that made me realise this: The current economic climate is forcing every business owner (that's you) to become a marketer. The recession is a "training ground for us to hone our businesses. The difference (or benefit?) with the recession is that EVERYBODY To View More >>
After 2-1/2 years Nigel is leaving Queensberry to take up a new position as the marketing and comms guy at Medtech Global. Nigel leaves to progress his career with our very best wishes. We’re going to miss him. To View More >>
After 2-1/2 years Nigel is leaving us to take up a new position as the marketing and comms guy at Medtech Global. This is short notice because Medtech, which specialises in medical software, is keen to have him in a hurry (we don't blame them) and we felt able to oblige. I'm regretting it already, but never mind :( Nigel leaves to progress his career with our very best wishes and my personal gratitude for everything he's done for us while he's been here. We're going to miss him. Don't be a stranger Nige! Cheers, Ian You know Nige is our metrosexual in residence. Maybe he's leaving 'cos he gets To View More >>
These articles are about strategies to combat the recession. I ended my last post by posing the question on everyone's lips: what happens if my bookings drop? You'll need to have read my previous post to make sense of what follows, but to recap, based on the numbers in the graphic below, if I get 30 wedding bookings and average $5000 per job my income is $71k. If I could get 40 bookings I'd make $114k, even if my average dropped to $4600. All good, but what happens if I can only get 20 bookings? The answer is my income drops to $28k! I could still achieve my $100k income goal with just 20 weddings To View More >>
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