.. that you are selling to? I read Ian's post yesterday and thought he had some really good points, but I wanted to add to the discussion by drilling down another layer to ask, "Who is the man you are selling to?" Here are a few possibilities and I am sure you are easily able to add more (so feel free to contribute your thoughts): 1 The besot - hopelessly in love and a cinch for a big album. 2 The control freak - Needs to believe that they have choices. The choices empower them and allow them to "own the outcome". 3 The accountant - The value of the album is a number: that value equates to a certain number of goats – change his perception from quantity to quality and from photographic prints to individually artworked imagery. 4 The practical guy - Needs to understand that the album is not to just show off to friends now but is a reminder to future generations of his own family. 5 The "I don't get what all the fuss is about" guy - needs to understand that the album is not for him but is what will make his true love happy. 6 Creative guy - needs enough rope to feel part of the creative process but not too much to hang anybody. 7 The tight arse - needs to understand the value of the love of his partner. 8 Hopeless romantic - as much feeling as possible will get you a long way. 9 The disinterested guy - needs to shift responsibility to someone who does care, or just agree to let you do your job. 10 The equal partner - let them choose some images at the beginning then leave you to the design because otherwise it could take forever being diplomatic but willful. 11 The guy with a job they didn't want - relieve them of responsibilities so that they can focus on the things that matter to them while you create their album. 12 The DIY guy (often designs websites from home) - needs to understand why you are the best person for the job, and what it is that you bring to creating the album that is beyond the scope of mere mortals. 13 The closet scrapbooker - will always want to change and add things -especially important to make sure you charge for changes. Each of these people will need their own handling. Who ever said that all men were created equal obviously never designed an album for one. Cheers, Johannes Good grief, I'm a closet scrapbooker! - Ed