How to price your templates? Is pricing always the most interesting topic? Undercut? Over the top? You're a photographer, so you know how to charge ;) Well I think there's an argument for quite a few approaches so I'll give you a few facts to help set your price. - The mean sale in the Store has been about $37 US dollars. - The median is $35 US dollars. And there seem to be two sweet spots to get volume, $25 and $50. Of course, there are exceptions, with some templates listed for $150 - $180. Maybe you don't need to sell much to be happy at those prices? Next tip. Danny (the statistician) PS. To View More >>

As a soon-to-be groom, here are a few questions I've asked myself while looking through some photographer websites... How do I know whether I can afford you if you don't give me an indication of how much you cost? How do I know whether I can use you if you don't tell me where you are? How do I talk to you if you don't give me your phone number or email address? Couples looking for a photographer want to know whether you're a possibility or not. And if you are... we want to talk to you (not fill out an online contact form and wait for your reply). Why frustrate us by hiding the precise information To View More >>

Our newest little feature has really helped promote the PJ Store, which pleases our bean counters. The store has been going long enough to start noticing trends, things that are working and things that aren't. If you're interested in promoting templates, over the next few days I'll blog about stuff I've noticed (mainly anecdotal but I think they'll help). Next post. Talk soon Danny To View More >>

"Let’s start out with a universal truth. A digital photograph costs nothing. Nothing to make, nothing to store, nothing to transfer and nothing to see..." Now we have your attention, there's an interesting and thoughtful post about pricing on Lighting Essentials. Thank you to @PicSeshu for pointing it out. Cheers, Ian To View More >>

Our UK Account Rep, Jo Newman, emailed me today: I thought you might use Mark's comments as an opportunity to talk more about our plans to XXXXXX XX XXX XXXXXXXX . [Sorry - Ed]  I was a bit disappointed when I saw your second post about Mark's comments.  It didn't mention marketing at all :) In fact I've had a few comments and quite a few emails talking about our brand strategy over the last few days. And Robert emailed me weeks ago saying I should be stressing branding more and pricing less: if photographers don't "foster an expectation consistent with their pricing level" they're fighting To View More >>